Anuga Select China 2025 and SIGEP China 2025 once again take place concurrently from 24-26 April 2025 at Shenzhen Convention and Exhibition Centre (Futian). The two trade shows cover the full spectrum of food categories and bring together global leading brands alongside their new products, technologies, trends, and innovative formats. The dual-exhibition collaboration aims to expand the horizons of culinary possibilities and create an exclusive, comprehensive showcase for the food and beverage industry across the entire supply chain. Tailored specifically for the markets of Southern China and the Greater Bay Area, two events promise to be a grand feast of innovation and collaboration.
As the international fair strategically targeting the F&B market in Southern China, Anuga Select China 2025 is co-organised by Koelnmesse (Beijing) Co., Ltd., China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association and powered by the world's leading trade fair Anuga in Cologne, Germany. SIGEP China 2025 is co-organised by IEG China Co., Ltd. and Koelnmesse Co., Ltd., carrying forward the legacy of Europe’s leading dessert, bakery and coffee industry event, SIGEP-The World Expo for Foodservice Excellence. It is the first international exhibition dedicated to the production of gelato, bakery and coffee strategically located in Southern China.
Together, two events span 40,000 sqm and attract over 600 food and beverage companies from over 20 countries and regions, featuring a collection of products under its roof of the entire F&B industry chain, including sweets & snacks, meat, dairy products, fine food, seafood & frozen food, healthy food, coffee & tea, drinks (alcohol & non-alcohol), FoodTec and food services, gelato, pastry, coffee, bakery, and pizza.
Anuga Select China 2025 spotlights specialities of over 40 companies from 20 countries represented by International Pavilions from Germany, Turkey, and Iran. While domestic high-quality food and beverage companies, represented by the China State Farm pavilion and Yihai Kerry, also present their latest products, technologies, distinctive flavours, and innovations. New for 2025, Anuga FoodTec Showcase debuts as a dedicated zone for food packaging, technology, and services, powered by Anuga FoodTec in Cologne, Germany. In collaboration with LogiMAT China, it not only aligns with the industry's sustainable development goals, but also delivers cutting-edge solutions to the market, paving the way for future-oriented advancements in the sector.
SIGEP China aims to foster dialogue between East and West, creating a bridge between Western know-how in gelato, coffee and pizza, and the millennia-old culinary culture of China and Asia. This year, SIGEP China features the Italian Pavilion, True Neapolitan Pizza Association delegation, the Malaysia delegation, the Uganda Coffee Zone, and a showcase of domestic tea brands, achieving significant breakthroughs in scale, quality, variety, and international representation. As one of the flagship events in the SIGEP global network, SIGEP China not only provides the industry with comprehensive solutions but also serves as an annual grand gathering for the foodservice sector in South China. The SIGEP NETWORK includes SIGEP WORLD (Italy), SIGEP Asia (Singapore), and SIGEP China (China).
On the opening ceremony, Michiel Kruse, Managing Director of Koelnmesse (Beijing) Co., Ltd., addressed the speech and declared, “With a century of expertise in the global exhibition industry, Koelnmesse unites profound expertise and extensive industry resources to empower the F&B sector. Building upon the success of world-renowned trade fairs such as Anuga, we create an international platform that facilitates business networking, trend forecasting, and technological exchange, seizing opportunities in the Greater Bay Area and beyond.”
Chief Business Officer of Italian Exhibition Group S.p.A. (IEG), Marco Carniello expressed, “Now entering its third year, SIGEP China represents the heart of SIGEP's presence in China. This dynamic event brings together European expertise and China’s rich culinary traditions, fostering innovation and shaping the future of the foodservice industry. It offers a unique platform for professionals across the foodservice spectrum, from importers and distributors to hotel and restaurant chains, as well as public establishments.”
Over three dynamic days, the exhibition will offer unparalleled value through a vibrant lineup of activities, competitions, and forums. Four industry forums including the 2nd Fermented Food and Nutrition Health Forum, the 4th Global Food Retail Market Trends Forum & Channel Matchmaking, Forum on Food and Cold Chain Logistics Solutions (Co-organised with LogiMat China), 2025 Greater Bay Area Selenium-rich Agricultural Product Brand Promotion Event, will be held. Several supporting events include the Foodie Space – Aussie Beef Mates China Showcase in Shenzhen, Flavors of the Seasons, Quest for the Chefs – Solar Term Cuisine Award Selection and Competition, Innova X ACH 2025 Food & Beverage Trend Innovation Pioneer Award.
As one of the brands of SIGEP, the 2nd Gelato World Cup (China Selection), the Juniores Pastry World Cup (China Selection), the 2025 CTI Brewing for Fun, the 2025 CTI Future Brew Coffee Mixology Championship, the Vera Pizza Champion China 2025, "National Brand" Tea Tasting Competition, and the forum on Innovation and Sustainable Development in the Global Food Industry, will bring together industry elites, experts, scholars, and representatives of leading enterprises. Through in-depth exchanges, intellectual discussions, and hands-on experiences, the events will provide exhibitors and professional visitors with diverse engagement opportunities, achieving a dual leap in commercial value and industry influence.
The exhibition will also offer business matchmaking through different themed sessions including Overseas Hosted Buyers Matchmaking, Community Group Matchmaking, E-commerce Platform Matchmaking, CIQA Matchmaking. Through one-on-one precise and in-depth business matchmaking, exhibitors can showcase their strengths, expand sales channels, and significantly increase the success rate of trade cooperation.
From April 24 to 26, 2025, Anuga Select China and SIGEP China warmly invite food and beverage professionals to join us at Shenzhen Convention and Exhibition Centre (Futian). Here, you will have the opportunity to engage in face-to-face interactions with global food and beverage companies, experts, scholars, and professional visitors, gain deep insights into the latest industry developments, and grasp future trends. We look forward to meeting you at the exhibition!
Learn more about SIGEP China at www.sigepcn.com/en/
