Originating from SIGEP - The Dolce World Expo in Rimini, Italy, SIGEP China 2024, co-organised by IEG China and Koelnmesse (Beijing) Co., Ltd., was successfully held from 24-26 April at the Shenzhen Convention and Exhibition Center (Futian). The exhibition attracted a total of 29,390 food and beverage industry professionals, with an exhibition area of 40,000 square meters and 405 participating companies from over 30 countries and regions worldwide. The exhibition focused on five major areas: gelato, bakery, pastry, coffee and chocolate, showcasing global renowned brands and their new products, technologies, trends, and forms, creating an exclusive dessert and coffee feast for the Southern China and Greater Bay Area markets. The Anuga Select China 2024, a global series of exhibitions powered by Anuga - the world leading food fair in Cologne, Germany, was also held concurrently.
As the first international gelato, bakery, and coffee exhibition strategically located in Southern China, this year, SIGEP China continued to enhance its internationalisation and exhibition scale, including the participation of well-known brands such as Carpigiani, MEC3, BABBI, IJIDUO, Yimi Jia, Mugaritz, Sinodis, Qingdao Haili, Pregel, Delion, Qingdao Hongtai, Brewista, Melitta Coffee, Dazheng Coffee, Nuova, Eureka, Simonelli, Wote from Germany, Emma from Italy, Andrew, Lebert from France, and Maotai Ice Cream, bringing the latest gelato, bakery, and coffee products, equipment, and technologies to the Chinese market.
Mr. Michiel Kruse, Managing Director of Koelnmess (Beijing) Co., Ltd., expressed in his opening speech, "As an international exhibition company with a history of over 100 years, Koelnmesse has accumulated rich resources and experience in the food industry and continuously expands efficient industrial linkage platforms worldwide. Based on the success of the first edition in 2023, we once again joined hands with Italian Exhibition Group to continue the 46-year sweet business of SIGEP, which is renowned worldwide. Through comprehensive display, interaction, and business communication, we will continue to work with the industry to expand and diversify trade cooperation in the market, starting from Shenzhen."
Ms. Flavia Morelli, Group Exhibition Manager Food & Beverage Division of IEG, said in her opening speech, "Italian Exhibition Group is one of the major European players in the trade show and congress industry, operating for over 70 years and SIGEP represents one of our flagship events. SIGEP China represents the first step of our internationalization project. We are very honored to have started from China, since it represents the main foreign market outlet for Italian exports. Together with Koelnmesse we chose Shenzhen, an extraordinary networking and business platform, being one of the fastest growing and most dynamic area in China."
To better meet the latest needs of the gelato, bakery and coffee industry and provide a comprehensive display and more immersive interactive experience for exhibitors and visitors, the organisers held a variety of activities during the three-day exhibition, including multiple professional-level competitions, namely Bread in the City – the Bakery World Cup (China Selection), the Pastry Queen – the Ladies World Cup (China Selection), CTI Coffee Latte Art Competition, and Brewing for Fun Competition, as well as multi-channel business matchmaking activities.
The Bread in the City – the Bakery World Cup (China Selection), hosted by SIGEP Rimini and co-organised by Richemont Club, held its China Seleciton for the first time at SIGEP China 2024, launching a creative and exchange competition about bread making techniques. The first edition brought together bread and pizza masters from all over the country to compete in teams, and the evaluation criteria were based on products that could be sold in bakery stores to better meet the needs of the domestic market.
The other international competition newly introduced to China, the Pastry Queen – The Ladies World Cup (China Selection), also drew to a successful conclusion during the same period. As a high-level professional competition, its design and organisation meet international competition fairness and professionalism standards, and the final is held every two years at the SIGEP Rimini in Italy. The first China Selection attracted many outstanding female pastry chefs, demonstrating their strength and talent in the field of pastry. The winning teams and players will represent China to participate in the global finals at SIGEP Rimini in 2025.
This year, SIGEP China also hosted two highly anticipated coffee events - the CTI Latte Art Dual and the CTI Brewing for Fun Challenge. With over a decade of experience and perseverance, these events have provided a competitive platform that combines fun, efficiency, and professionalism for coffee enthusiasts devoted to latte art skills in the country. They assist participants in realising their professional value, discovering industry talents, and collectively exploring the boundless possibilities of the coffee world in continuously upgrading competitions. The CTI Brewing for Fun Challenge, on the other hand, aims to convey the concept that "fun coffee is the best coffee," attracting various coffee enthusiasts, including professional baristas and hobbyists, to explore the joy of brewing coffee together.
After two years of market cultivation, SIGEP China has become a stage for numerous outstanding enterprises and brands to showcase and exchange ideas. It has also witnessed the unique charm of the thriving development of the gelato, bakery, and coffee sectors. It is believed that the future exhibitions will inject new vitality into the industry's development and jointly explore the path of innovation. The next edition of the SIGEP China will be held from 24-26 April 2025, and we look forward to sensing the future dolce with you.
For further detailed information, please visit https://www.sigepcn.com/
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About the Organisers
Koelnmesse – Industry Trade Fairs for the Food and Beverage Sector
Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in Cologne will mark the launch of an additional event format dedicated to food industry innovations. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand, and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors
ITALIAN EXHIBITION GROUP S.P.A.
Italian Exhibition Group S.p.A. - a joint stock company listed on Euronext Milan, a regulated market organized and managed by Borsa Italiana S.p.A., has a consolidated Food & Beverage Network, a system of leading trade shows representing the Italian Hub for developing the global Out of Home Market. IEG, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organization of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organizers, in the United States, United Arab Emirates, Saudi Arabia, China, Mexico, Germany, Singapore, Brazil, for example - now sees the company positioned among the top European operators in the sector.
https://www.iegexpo.it/en
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Your contact:
Serena Gao
Marketing Manager
Koelnmesse (Beijing) Co., Ltd.
Room 3103 Wheelock Square
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Shanghai 200040
China
Tel +86 21 6390 6161-823
Fax +86 21 6390 6858
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