Anuga Select China 2024 and SIGEP China 2024 unveil the spectacle today in Shenzhen, China

As the international fair strategically targeting the F&B market in Southern China, Anuga Select China 2024 is co-organised by Koelnmesse (Beijing) Co., Ltd., China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association and powered by the world's leading trade fair Anuga in Cologne, Germany.

Banking on Europe’s leading event in the dessert, bakery, and coffee industry——SIGEP The Dolce World Expo, SIGEP China 2024 is jointly organised by IEG China Co., Ltd. and Koelnmesse (Beijing) Co., Ltd., and it is the foremost international exhibition for gelato, bakery, pastry, chocolate, and coffee, strategically located in Southern China.

Anuga Select China 2024 and SIGEP China 2024 once again take place concurrently from 24-26 April 2024 at Shenzhen Convention and Exhibition Centre (Futian). The two trade shows cover the entire food sectors, showcasing globally renowned brands with their new products, technologies, trends and formats, expanding the boundaries of gastronomy, and creating an exclusive food and beverage event for Southern China and the Greater Bay Area markets.

Together, two events span 40,000 sqm and attract over 500 food and beverage companies from over 30 countries and regions, featuring a collection of products under its roof of the entire F&B industry chain, including sweets & snacks, meat, dairy products, fine food, seafood & frozen food, healthy food, coffee & tea, drinks (alcohol & non-alcohol), FoodTec and food services, gelato, bakery, pastry, chocolate, and coffee.

Supported by the global resources of the Anuga, as well as embassies, consulates, and trade associations worldwide, Anuga Select China 2024 greets Germany, EU, Turkey, Italy, Poland, USA, Uruguay, Korea, Russia, Malaysia, Thailand, Vietnam, Iran, Sri Lanka, etc. Domestic high-quality food and beverage companies, represented by the China Agricultural Reclamation exhibition group, also present their latest products, technologies, distinctive flavors, and awe-inspiring creativity. In 2024, Anuga Select China have its official debut as part of Anuga's global strategy to showcase its dynamism in China.

SIGEP China 2024 covers a number of exciting sectors and activities, including the first “Bread in the City - Bakery World Cup (China Selection)”and the first " The Pastry Queen - Ladies World Cup (China Selection)”, as well as the continuation of last year's CTI Latte Art Duel. The Gelato, Bakery and Coffee Sections will still continue to be the mainstay of the event, providing participants with a platform for exchanging experience, learning and demonstration. Whether it's savouring exquisite gelato, tasting unique baked goods or experiencing the charm of coffee culture, all will be available at SIGEP China 2024.

Emphasising the significance of Anuga Select China and SIGEP China, Managing Director of Koelnmesse Co., Ltd., Michiel Kruse commented at the opening ceremony, “As an international trade fair organiser with a century-long history, Koelnmesse has accumulated extensive resources and experience in the food industry worldwide. With the global brand influence of Anuga, Anuga Select China 2024 attracts over 500 food and beverage companies from over 30 countries and regions; This year, Koelnmesse has once again partnered with Italian Exhibition Group S.p.A to bring the renowned SIGEP - The Dolce World Expo to China. Together, two events will create an exceptional international food and beverage experience for the Greater Bay Area and Southern China market.”

Group Exhibition Manager – Food & Beverage Division of ITALIAN EXHIBITION GROUP SPA, Flavia Morelli expressed, “SIGEP China is the Chinese heart of SIGEP. For the second year the SIGEP community gets together to showcase the European knowhow combined with the Chinese millennial culinary tradition to promote novelties and visions for the entire sector. SIGEP China is the privileged way to access the business and networking opportunities of the Greater Bay Area, one of the most important and fastest growing economic regions in China and all over the world.”

Vice President of China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-Products (CFNA), Yu Lu mentioned,“Aligned with the global strategic positioning of the renowned ‘Anuga’, Anuga Select China made its debut in the Chinese market in 2024 under the globally recognized ‘Anuga Select’ brand, further enhancing its global influence. Following two successful editions in Shenzhen, Anuga Select China has gradually established a new professional trade platform for the food industry in the Guangdong-Hong Kong-Macao Greater Bay Area.”

President of Shenzhen Retail Business Association, Hua Tao added, “Anuga Select China 2024 is well prepared to integrate all channels and gather global food industry chain resources to provide more opportunities and solutions. This year, outstanding domestic and foreign brands have participated vigorously, covering a wide range of products including sweets and snacks, staple foods and seasonings, beverages, meat, dairy products, seafood, fruits, and vegetables, etc., further contributing to the prosperity and stability of the global food and beverage industry.”

The 3-day exhibition features a wide range of activities and forums, including Mega Restaurant Chains Development & Catering Global Expansion Forum, Global Meat Summit 2024, The 3rd Global Imported Food Retail Market Trends Forum, Global Juice Roadshow 2024 Shenzhen, International Agriculture and Brand Food (Shenzhen) Production and Supply Conference, The 1st Fermented Food and Nutrition Health Forum, Innovative Hot Pot Food Ingredients Competition, the themed tasting event Foodie Space, Bread in the City - Bakery World Cup (China Selection), The Pastry Queen - Ladies World Cup (China Selection), and CTI Latte Art Duel, covering hot topics of the entire industry, and providing a more diversified showcase and interactive experience.

To fulfil the procurement and supply matching needs of exhibitors and trade buyers, multiple thematic matching sessions will be held on-site, including special sessions on Xiaohongshu, China State Farm, E-Commerce Platform “JD”, Restaurant Chain Channels, Chain Market & Supermarket, etc. To achieve one-to-one precise procurement negotiations and significantly increase the success rate of trade cooperation between exhibitors and professional buyers.

At this grand opening ceremony, we felt the boundless charm of the global food industry and witnessed the brilliance of the baking and coffee fields. Let us join hands and explore the path of innovation together, jointly promoting the prosperity and development of the industry. May Anuga Select China 2024 and SIGEP China 2024 become professional and collaborative exhibition platforms in South China, and together write the glorious chapter of the food industry and the baking and coffee sectors!

 

Learn more about Anuga Select China at www.anuga-china.com/.

Learn more about SIGEP China at www.sigepcn.com/en/.

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About the Organisers

Koelnmesse – Industry Trade Fairs for the Food and Beverage Sector

Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in Cologne will mark the launch of an additional event format dedicated to food industry innovations. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand, and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.

Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

 

China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) 

The membership of CFNA has exceeded 4,400 companies, covering all parts of China, which is composed of the largest and most representative companies and a large number of small and medium sized enterprises. Its member companies account for 70 percent of China's total imports of food and agricultural products. Member enterprises include manufacturers, importers, trading agents and distributors of imported food. It also provides important and latest information of food industry for the majority of member enterprises and provides industry guidance and management.

http://en.cccfna.org.cn

 

Shenzhen Retail Business Association

The association is committed to creating a "large consumption resource-empowering ecosystem," serving the government, industry, and members wholeheartedly with the pure and altruistic concept. The association pays close attention to the future development trends of the industry, fully cooperates with the government to create a high-quality business environment for the industry and enterprises, provides timely feedback on the industry's status and demands, and actively offers suggestions. The association has led and participated in the formulation of 12 national standards and industry standards, has established influential brand projects in the national industry such as the "China Smart Retail Congress", "China New Consumer Brands Development Congress," and "Shenzhen Souvenir." The association has been rated as a "Shenzhen 5A-level social organization" for three consecutive terms and has won honors such as "Advanced Social Organization of Guangdong Province," "Excellent Organization of the 30th Anniversary of China's Business Service Industry Reform and Opening Up," and "Model Unit of Social Organizations in Guangdong Province."

http://www.szrba.org

 

Italian Exhibition Group S.p.A.

ltalian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa ltaliana S.p.A., with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad -also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Germany, Singapore, Brazil, for example-now sees the company positioned among the top European operators in the sector.

https://www.iegexpo.it/en

 

The next events:
THAIFEX Anuga Asia-Bangkok, Thailand, 28.05. - 01.06.2024

Anuga Select India – Mumbai, India, 28.08. - 30.08.2024

ISM – Cologne, Germany, 24.09. - 26.09.2024
 

Note for editorial offices:

Anuga Select China photos are available in our image database on the internet at

https://www.anuga-china.com/multimedia-gallery/

 

Press information is available at:

https://www.anuga-china.com/press-center/

 

Anuga Select China on Facebook:

https://www.facebook.com/Anugaselectchina/

 

SIGEP China Press information is available at:

https://www.sigepcn.com/en/index/Media/Press-Releases

 

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Your contact:

Serena Gao

Marketing Manager

Koelnmesse (Beijing) Co., Ltd.

Room 3103 Wheelock Square

No. 1717 West Nanjing Road

Shanghai 200040

China

Tel +86 21 6390 6161-823

Fax +86 21 6390 6858

serena.gao@koelnmesse.cn

www.koelnmesse.com

 

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Marketing Contact

Mr. Steven Shen

Koelnmesse (Beijing) Co., Ltd. Shanghai Branch
Project Manager

Room 3103 Wheelock Square, No. 1717 West Nanjing Road, Shanghai 200040, China
Phone: +86 21 6390 6858
steven.shen@koelnmesse.cn