14:00-14:40 Keynote Speech

Integrated Innovation in the Evolving Global Food Sector: From Technology-Driven to Culture-Empowered

Keynote Speaker: Professor Li Yuan, College of Tourism and Hospitality Management, Sichuan University 

With profound academic expertise and rich industry insights, Professor Li Yuan delved into the pivotal role of digital transformation and intelligent innovation in the food industry. He outlined a clear blueprint for the future development of sectors such as food, international desserts, handmade ice cream, baking, and coffee. 

14:40-15:20 Keynote Speech

Keynote Speaker: Culture Creates Legends, Culture Empowers Dining

Keynote Speaker: Mr. Zhang Jiuming, Deputy Director of China Culinary Culture Research Committee, Senior Judge of China National Brand Hotel Evaluation Committee, Vice President of Cultural Tourism Brand Development Branch in All-China Tourism Federation, Vice Chairman of Organizing Committee of China Hotel Brand Value Annual Conference

15:20-16:00

Round table 1: Innovation and Sustainable Development in the Global Food Industry 

Moderator: He Zhuanglong, President of Shandong Tourism Hotel Association

In this session, the host leveraged his extensive hosting experience and deep industry insights to guide the rhythm of the event. As seasoned experts in the hotel industry, the speakers delved into discussions from their respective fields, covering cutting-edge topics such as international desserts, artisanal ice cream, baking and coffee, innovative technologies in the food industry, and strategic initiatives for sustainable development. They analyzed industry pain points, shared success stories, and sparked intellectual exchanges, offering fresh perspectives and directions for innovation and sustainable growth in the food sector. 

16:00-16:40

Round table 2: Integration of Food and Hospitality – Unlocking Future Trends

In this highly anticipated hour, the host guided the conversation with their sharp industry insights, ensuring a well-structured dialogue. As leading figures in the food and hospitality sectors, the speakers engaged in in-depth discussions from diverse perspectives.

They shared valuable expertise in international desserts, artisanal ice cream, baking & coffee, as well as innovative food-hotel integration practices—such as blending specialty dining with unique lodging experiences and optimizing ingredient supply chain synergies. Together, they uncovered emerging trends behind these cross-sector collaborations, offering industry professionals actionable strategies for future growth.